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Lead Search Campaigns

Receive new leads daily with Google Ads search campaigns.

Every second, billions of searches are made on Google, and most search results pages feature Google ads.

Google Ads is a powerful method for directing relevant, qualified traffic to your website precisely when people are seeking the products or services your business provides. Join us as we delve into the world of Google ads, uncovering their purpose, how they function, and the compelling advantages of launching your own Google ads campaign.

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What are Google Ads?

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Google Ads is a Google’s pay-per-click (PPC) platform, tailored for businesses seeking increased visibility on Google’s platforms. The primary ad format within Google Ads is the search ad, strategically placed on the search engine results page (SERP) to target users actively seeking the advertiser’s products or services.

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Google search ads

Here is an example of a Google SERP containing ads. There are two sections of paid results and one organic (non-paid) result below.

Google search ads are essential for online marketing, seamlessly appearing alongside search results when users look for something on Google. These ads appear alongside organic search results when users enter relevant queries, making them highly visible to potential customers actively seeking products or services. Advertisers bid on specific keywords related to their offerings, and when a user’s search matches those keywords, the ads enter an auction. Factors like bid amount and ad relevance determine which ads appear and their positioning on the search results page. With the ability to precisely target audiences based on keywords, demographics, and location, Google search ads offer businesses a powerful tool to drive targeted traffic, increase brand visibility, and ultimately, boost conversions.

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We can help increase traffic to your business website

How do Google Ads appear in search results?

Google Ads operates on the foundation of keywords, the terms users commonly use when searching for products or services.

In a Google Ads search campaign, advertisers create tailored ads and choose relevant keywords to target. When a user searches on Google (a query), Google scans for advertisers bidding on related keywords. If matches are found, ads appear on the search engine results page (SERP).

During a search, advertisers bid on relevant keywords. Google then conducts an auction for these keywords, with each account having one entry. Each keyword receives a Quality Score, ranging from 1 to 10, based on its relevance and other factors. Additionally, Google calculates an Ad Rank score for each keyword by multiplying its Quality Score by the advertiser’s maximum bid. The ads with the highest Ad Rank scores are prioritised and displayed to users.

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Mechanic working | Mechanics choose VERTE MEDIA to build their websites because of their performance and reliability.
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Google Ads operates on the foundation of keywords, the terms users commonly use when searching for products or services.

A high Quality Score comes with several benefits:

Lower costs

Google rewards high Quality Scores with reduced cost per click (CPC), enhancing ROI.

Increased exposure

High Quality Scores lead to more frequent ad displays in premium positions on the SERP, resulting in higher click-through rates and conversions, all without raising bids.

Contact our Google Ads Specialists for more in depth insight into the workings of the Google Ads auction.

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Google Ads costs

The pricing of Google Ads varies depending on various factors, such as keyword competitiveness, industry, geographic location, and the effectiveness of your advertising efforts.

In Australia, the average cost per click for Google search adsin 2024 is between $2 and $4 AUD. However, advertising expenses can differ greatly based on your industry and other factors. For instance, bidding on legal keywords may result in an average cost per click of around $10.50

Average Cost Per Click Chart Google Ads -Search Campaigns
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Why choose us?

Maximise your PPC impact with our all-inclusive services.

PPC Strategy & Implementation

Whether you’re new to online advertising or have an existing presence, we’ll delve into your target audience, industry, and objectives. From there, we’ll craft and execute a customer-centric pay-per-click campaign tailored to achieve your advertising objectives.

Google Ads Account Audits

Our comprehensive manual audits delve deep into the health and performance of your Google Ads account. We pinpoint areas for enhancement, identify setup and structural issues, and uncover oversights that may be draining your budget.

Account Management / Optimisation

Google Ads demands ongoing attention and refinement. We continuously test and optimise your campaigns to minimise wasted expenditure, enhance conversion rates, and maximize your return on investment. Our goal? Ensuring your campaigns operate seamlessly and efficiently.

Measurement & Reporting

Every business has unique goals, so generic reports won’t cut it. We provide customised reports tailored to deliver the insights you need. From setting up conversion tracking and call tracking to implementing Google Analytics, we ensure you have the data and insights necessary to refine and improve your campaigns.

Talk to Google Ads Specialists!

Lead Generation Campaigns

Efficient and stress-free Google advertising

Are you pouring money into Google Ads with little to show for it? It’s time to change that.

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Google Ads offers unparalleled opportunities for businesses to expand their online footprint and attract targeted traffic to their websites. However, navigating the complexities of the platform can be daunting and time-consuming. With its ever-evolving landscape, keeping up with changes and optimising campaigns can feel like an uphill battle.

As your trusted Google Ads partner, we understand the challenges you face. Our expertise in the intricacies of the platform allows us to transform Google Ads into a powerful tool for your business growth.

We stay ahead of the curve, anticipating changes and adjusting strategies in real-time to ensure your campaigns remain optimised for success. With years of experience, we’ve honed our skills in running high-performing campaigns that deliver measurable results.

Let Vertex Media take the reins of your Google Ads campaigns, so you can focus on what matters most – growing your business.

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